Click on Neue Helvetica for more information. Stempel AG & Linotype gave Helvetica a complete overhaul and produced updated versions called Neue Helvetica also know as Helvetica Neue. In 1960 the name was changed to Helvetica (an daptation of "Helvetia", the Latin name for Switzerland).įollowing the original Max Miedinger design, a number of additional Helvetica versions were created by a variety of designers that include: Helvetica Compressed, Helvetica Textbook, Helvetica Inserat and Helvetica Rounded. Helvetica was originally known as Neue Haas Grotesk and was designed in 1957 by Max Miedinger for the Haas Type Foundry based in Switzerland. It has clean lines, neutrality and great clarity that make it perfect for a wide variety of applications from corporate identity to newspapers, signage and advertising. Helvetica is probably the most popular and widely used typeface ever created and continues to be one of the most sought after and frequently specified sans-serifs.
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